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Web Site Content - What Do I Put On My Site?
- Site Map - Keep it simple. Put the link at the bottom of the
web page, so when people get lost, you help them find their way.
- Navigation Bar - Good navigational tools should look the same
and be consistent on EVERY page of the site. Home and Contact
Us should be visible. I recommend the bottom of every page. More
if you have a long scrolling page. Use standard link colors. Don't
use a frame for navigation. Design the navigation so it indicates
the location you have surfed too.
- Contact Us page - Load it up with all your info!
- Feedback Forms - Your customers will help you improve your Web
site if you give them the opportunity. Respond promptly and don't
be afraid to take their advice.
- Specific Product or Services Content - Content is king. Are
you holding out on people so they will call you or come in the
store? The Internet user is researching. Give them the material.
That's what they expect on the Web. Show that you are credible.
Get rid of that splash page. It wastes everybody's time. Don't
you feel bad when you hold someone up in the checkout lane while
you are fumbling with your checkbook?
- Frequently Asked Questions - The old FAQ is still a useful tool
and everybody understands what it is used for. Many people look
for it.
- Good Graphics - Graphic "lite" is the phrase. Don't go crazy!
Is your total web page, including graphics, 50k or more? Too heavy.
Search Engines can't read graphics, so get those keywords in HTML.
Drop shadows and clunky buttons are out. Flat and pleasant contrast
is in!
- Searching Mechanism - With a good informational site, the visitor
will appreciate the ability to find what they are looking for
without having to drill down in your site. Did I mention that
all content should be designed to be no more than three clicks
from the home page?
- News Page - Let's people know you have not abandoned the site
and gone out of business. Keep people up to date with your industry.
Latest product news, etc.... Plus it is useful when bad weather
or emergencies ocurr.
- Relevant Links - Well they do take visitors away but links are
like FAQs, people appreciate that you have located good resources
that are relevant to what they are researching on your site. Check
them often because dead links aggravate people. Be sure to give
a brief description of what the link is about.
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The Authority Channel, Inc.
736D St. Andrews Rd. #183
Columbia, SC 29210
Phone: (803) 779-2200
All Rights Reserved ©1997-2006 The Authority Channel, Inc.
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Internet Marketing & PR 
